.:: Advertising Overhead Billboards ::.
What is a Overhead Billboard ?
Advertising Overhead Billboards are one of the most effective forms of out-of-home (OOH) advertising, installed on urban and highway bridges. The reason this type of advertising is so effective is that it is aligned with the sight of drivers and passengers in vehicles. As a result, advertising on Overhead Billboards attracts more attention and delivers its message more effectively to the audience. In OOH advertising, the Overhead Billboard refers to the upper or side space of a bridge used for mounting banners, billboards, or brand messages. This location, due to its direct and wide visibility for drivers and pedestrians, is one of the most popular spots for advertising.
Overhead Billboard Sizing
- The size of an advertising Overhead Billboard varies depending on the type of bridge, location, and type of advertisement. However, there are standard dimensions commonly used in the design and execution of these ads.
Factors Affecting Overhead Billboard Size:
Advertising on Overhead Billboards is designed in various sizes to ensure both visual appeal and cost-effectiveness.
1
Length and width of the bridge:
Should be compatible with the main structure.
2
Location:
On intercity highways, larger dimensions are usually chosen.
3
Advertising content:
If greater attention is required, larger dimensions are used.
4
Audience visibility and angle:
Must be suitable for the height and distance between the bridge and the drivers
Advertising Overhead Billboard Rental and Pricing
- The rental price of an advertising Overhead Billboard depends on several factors, which are outlined below. In general, the cost of this type of advertising is variable and can range from a few million to tens of millions of Iranian Tomans per month, depending on the location and characteristics of the bridge.
Factors Affecting Overhead Billboard Rental Prices:
Benefits of Renting an Advertising Overhead Billboard:
High attention:
Especially on busy routes.
Brand longevity:
Due to repeated exposure.
Cost-effectiveness for long-term advertising:
Compared to TV or digital ads.
For accurate information on the cost of overhead billboard advertising, contact Tamadone Honar Advertising Agency in Tehran to receive professional consultation tailored to your needs and location.
.:: FAQ ::.
To make Overhead Billboard advertising more effective, it is important to choose high-traffic locations with direct visibility, use simple and eye-catching designs with short messages, incorporate appropriate lighting, and combine this method with other media channels.
Effective design for Overhead Billboard advertising should include:
- Contrasting colors
- Large fonts
- Short and clear messages
- Clear logo placement
- Consideration of audience viewing angles
Urban Overhead Billboards: Smaller in size, with simple messages, suitable for local brands. Highway Overhead Billboards, Larger in size, with longer viewing time, making them effective for national campaigns.
Do You Need Special Permits to Install Ads on Overhead Billboards?
Yes, installing ads on Overhead Billboards requires permits from the municipality or relevant authorities (e.g., Road and Transportation Office). These permits include:
- Safety approvals
- Compliance with urban standards
- Payment for space rental
In some areas, there may also be restrictions on size, type of advertisement, and installation duration.
Advantages of Digital (LED) Advertising on Overhead Billboards Compared to Traditional Banner Ads
Digital (LED) advertising on Overhead Billboards provides:
- Dynamic displays
- High visual appeal
- Reduced printing costs
- Ability to manage content at different times
These features significantly enhance the effectiveness and longevity of the message.
