BTL Sales Promotion Services
1. In-Store Promotion
Promotion is a marketing strategy that establishes communication between the seller and the buyer, where the seller aims to market, introduce, and sell their products or services. Direct and face-to-face interaction with the target audience without the use of advertising media is part of this promotional process.
2. Sampling
One highly effective advertising method is the use of product samples. Currently, this method is one of the most impactful forms of advertising. It doesn’t matter what your products are, whether food or cosmetics, this method is widely used. Reputable companies greatly welcome this advertising approach. The effectiveness of this method lies in allowing individuals to connect with new products and provide their feedback on them. Additionally, samples are used for other purposes as well. The way sampling is used, for example, is that before producing food items, samples are used to assess customer satisfaction levels. This assessment is conducted through a large statistical population. Before producing food products with new shapes and flavors, the level of customer interest is evaluated in various aspects.
3. Merchandising
Merchandising, or store display, refers to the way products are presented to customers within the store. The goal of merchandising is to encourage the audience to make a purchase.
4. Installation of Advertising Elements
This form of marketing is used to promote a product or service at the point of sale. It can include posters, banners, brochures, stands, window branding, and other forms of physical materials. These materials are designed to draw attention to the product or service at the point of sale and encourage customers to make a purchase.
5. Guerilla Marketing
Guerilla marketing is an advertising strategy that uses unconventional and exciting interactions to promote a product or service.
