The cost of straboard advertising is more economical compared to other forms of outdoor advertising, making it an attractive option for various brands and businesses. Due to its strategic locations, high visibility, and affordable pricing, straboard advertising has gained significant attention from many brands in recent years.

But the key question is: which types of brands benefit the most from straboard advertising? In this article, we explore this topic from different perspectives.

What is a Straboard?

A straboard is an outdoor advertising board typically installed on sidewalks, streetsides, and high-traffic areas. Its distinctive angled design ensures high visibility to both pedestrians and drivers. This form of advertising is particularly popular in major cities due to its practicality and exposure.

Advantages of Straboard Advertising

Before identifying which brands benefit most from straboards, let’s take a look at their key advantages:

• Affordable Cost: Compared to billboards or TV ads, straboard prices are significantly lower, making them accessible even for small and medium-sized businesses.
• Strategic Placement: Straboards are commonly placed in high-traffic locations like intersections, near shopping centres, metro stations, and bus stops.
• Increased Brand Awareness: Straboards quickly grab attention and leave a lasting impression with their eye-catching graphic design.
• Geographic Targeting: Brands can choose store locations based on their target markets, allowing for localised marketing.

What Types of Brands Benefit Most from Straboard Advertising?

1. Local and Regional Brands: Businesses that offer products or services in specific areas, such as a bakery or a local restaurant, can attract foot traffic by installing streetboards nearby. The cost-effective nature of straboards is ideal for small businesses with limited budgets.

2. Fast-Moving Consumer Goods (FMCG): Products like beverages, food items, hygiene products, and cleaning supplies benefit from frequent exposure. Straboards, with their repetitive visibility across urban areas, influence spontaneous purchasing decisions.

3. Startups and New Brands: Startups seeking affordable yet effective exposure find Straboards a great fit. With compelling visuals, a new app or product can boost awareness and user adoption at minimal cost.

4. Educational Institutions: Private schools, tutoring centres, language institutes, and exam prep classes can utilise straboards near educational hubs, metros, or densely populated neighbourhoods to reach their core audience effectively.

5. Retail Chains and Shopping Centres: Shopping malls, hypermarkets, and retail stores can use straboards to announce discounts or grand openings, dramatically increasing foot traffic, especially when placed at strategic entry points.

6. Service Providers (Banks, Insurance, Telecom): Public service brands aiming for mass appeal need continuous and broad visibility. Straboards, affordable and persistent, help these brands reinforce their identity and build trust. The cost is particularly justified compared to other media outlets.

Tips for Maximising Straboard Advertising Impact

To get the most out of your campaigns, consider these key points:

• Attractive and straightforward Design: Deliver your message in the shortest possible time.
• Choose the Right Location: Proximity to your target market is critical.
• Time Your Campaigns Strategically: Align them with shopping seasons, events, or holidays for greater effectiveness.
• Integrate with Other Media Channels: Straboards can complement a 360-degree campaign that includes digital and social media.

Final

Given the price and numerous advantages, street advertising is among many brands’ most effective outdoor advertising methods. Local businesses, startups, FMCG companies, and service providers can all benefit significantly from this medium.

The key to successful campaigns is choosing optimal locations, employing visually purposeful design, and aligning your message with other marketing channels. Clever use of this tool can enhance brand awareness, attract new customers, and ultimately contribute to business growth.

If you own a brand or business, carefully assessing strategic pricing and planning a strategic campaign can be a cost-effective and impactful to boost your presence across the city. Tamaddon Honar Advertising Agency is the sole provider of straboard rentals in Tehran.