.:: Advertising Mock-ups ::.
What’s Advertising Mock-ups
Advertising mock-ups are one of the most creative and appealing tools in the world of marketing. They are built in dimensions much larger, smaller, or equal to the original product. Due to their imaginative and unusual design, these models quickly attract the audience’s attention and spark their curiosity. In terms of construction, advertising mock-ups are generally divided into two main categories: pre-fabricated and custom-made, each offering its own specific applications and advantages. Their role in conveying a brand’s message is highly significant, as they can leave a lasting impression on customers’ minds. For this reason, many businesses incorporate advertising mock-ups into their outdoor campaigns to enhance attractiveness and effectiveness.
Features of Advertising Mock-ups
Unusual Dimensions:
One prominent feature of advertising mock-ups is that they are often built in sizes hundreds of times larger or smaller than the original product. This size alteration usually serves a specific purpose, such as drawing more attention or creating a stronger visual impact.
Suitable for Specific Locations:
Advertising mock-ups are placed in locations like store windows, trade shows, busy streets, shopping centers, or public spaces to capture attention. The goal of placing these mock-ups in such spaces is to attract passersby and spark their curiosity, encouraging them to focus more on the product or brand.
Types of Advertising Mock-ups
Advertising mock-ups are divided into two main categories, each with its own characteristics.
Pre-fabricated Mock-ups
Pre-fabricated mock-ups are usually designed and produced in advance and can be easily installed in various locations. Producing this type of mock-up typically costs less and takes less time. These mock-ups are generally used to display common products that do not require special modifications. For example, pre-fabricated mock-ups can include standardized models of cars, household appliances, or electronic products that are ready for different uses.
Customed Mock-ups
Custom mock-ups are designed for clients seeking unique and exclusive designs. Advertising mock-ups can be created to match the dimensions, design, and features of the original product. For example, if a brand wants to produce a mock-up for a specific product, it can order a unique design that precisely reflects the product’s characteristics. These mock-ups usually cost more and take longer to produce than pre-fabricated ones, but they are more impactful because they are fully tailored to the brand’s and product’s specific needs.
Applications and Benefits of Advertising Mock-ups
Advertising mock-ups, due to their large dimensions or unique design, quickly capture people’s attention. This feature makes mock-ups a powerful tool for advertising in busy and crowded environments such as shopping centers, main streets, or trade shows.
Advertising mock-ups, with their unique and unusual design, help the brand name or product stay in the audience’s mind. Especially when designed creatively and in large sizes, they can leave a lasting impression on customers.
Advertising mock-ups, because of their large size and artistic design, can serve as an engaging visual experience. They can be part of the décor and design of commercial or exhibition spaces, enhancing the overall customer experience.
For brands that want to introduce a specific product or a special edition of their item, advertising mock-ups can be an excellent tool to present the product in a large and attractive format. This type of mock-up allows customers to become directly familiar with the product and its features.
With careful and thoughtful design, mock-ups can establish a stronger emotional connection with the audience. This connection can be created through the use of appealing colors, shapes, and sizes, leaving a greater impact on the customer’s mind.
Advertising mock-ups are powerful and effective tools in the world of marketing and advertising. They can creatively and attractively introduce products while imprinting brands in the minds of audiences. Considering the different types of mock-ups (pre-fabricated and custom-made) and their multiple applications, these tools can be used in any type of advertising campaign and in various locations to capture attention and increase brand awareness.
Mock-up Production Process
Creating an advertising mock-up in workshops is a precise, multi-steps process that requires creative design, proper equipment, and an experienced team. The main stages of this process are explained below:
Applications of Advertising Mock-ups
Exhibitions:
To attract visitors.
Stores:
As a symbol of the brand.
Advertising Campaigns:
To grab the audience’s attention in both outdoor and indoor spaces.
Films and Commercial Photography:
As a decorative tool.
Creating an advertising mock-up is a creative and technical process that plays an important role in conveying a brand’s message and leaving a lasting impact.
For accurate information on the cost of making an advertising model, contact Tamadone Honar Advertising Agency to receive specialized consultation tailored to your needs and situation.
.:: FAQ ::.
Advertising mock-ups are made from various materials such as foam, plastic, plexiglass, wood, metal, fiberglass, and cardboard.
The selection of materials for advertising mock-ups depends on the installation environment, durability, weight, and production cost.
Yes, lighting is one of the most effective methods to attract more attention to advertising mock-ups.
The production time for an advertising mock-up varies from a few days to several weeks.
Renting advertising mock-ups is a cost-effective and flexible solution for events, allowing customization while eliminating the need for long-term maintenance.