Taxi board advertising is one of the most effective forms of out-of-home (OOH) advertising that has gained significant attention from businesses in recent years. In this method, ads are placed on the body of taxis and are seen throughout the city as the vehicles move around.

Taxi Board: A Moving Ad in the Heart of the City

In the world of out-of-home advertising, taxi boards have emerged in recent years as one of the most innovative and impactful methods. Businesses are constantly seeking ways to make use of every moment and every corner of the city for brand exposure — and taxi board advertising makes that possible.

A taxi board refers to a type of outdoor advertisement placed on the body of a taxi. This can include printed graphic banners, promotional stickers, or even small digital LED displays mounted on the doors, sides, or roof of the vehicle. Unlike static billboards, taxis are constantly on the move across the city, which significantly increases the visibility and impact of the advertisement.

The Importance of Taxi Boards in Outdoor Advertising

In densely populated cities like Tehran, Mashhad, or Isfahan, millions of people are out on the streets every day. Thanks to their mobility and constant presence across different urban areas, taxi board advertisements can expose your brand to thousands of viewers daily. Moreover, taxis frequently appear in high-traffic locations such as intersections, airports, and metro stations — significantly boosting the visibility and reach of your message.

Types of Taxi Board Advertising

Printed Taxi Board
The traditional and most common form of taxi advertising, where vinyl stickers or banners are used to cover parts of the vehicle’s exterior.

Taxi Top
This type of ad is mounted on the roof of the taxi. It usually features rectangular boards that are visible from both sides.

Digital Taxi Board (LED)
A more advanced method that uses LED screens to display animated or text-based ads. This format allows for multiple rotating messages to be shown throughout the day.

Advantages of Taxi Board Advertising

High Visibility: Your ad moves throughout the entire city, reaching a wide and diverse audience.

Cost-Effective: Compared to billboards, taxi boards are more affordable.

Location Targeting: You can focus your campaign on specific neighborhoods or high-traffic areas.

More Attention-Grabbing: Creative and eye-catching designs naturally draw attention from both pedestrians and drivers.

24/7 Exposure: Especially with digital (LED) taxi boards, your ad remains visible even at night.

Potential Disadvantages of Taxi Board Advertising

Limited Space for Content: There’s not much room for detailed information.

Dependent on Taxi Condition: Cleanliness and proper vehicle maintenance can affect the ad’s appearance.

Requires Official Permits: You must obtain authorization from the local taxi organization or municipality.

How Much Does Taxi Board Advertising Cost?

The cost of a taxi board campaign depends on several factors:

Type of Ad: Printed or digital (LED)

Duration: For example, 1 month vs. 6 months

Number of Taxis: The more vehicles, the higher the reach — and cost

Location: Major cities like Tehran are typically more expensive than smaller cities

Key Tips for Effective Taxi Board Design

Keep the design simple, clear, and understandable at a glance.

Use high-contrast colors and large fonts for better visibility.

Include contact info, website, or a QR code in a prominent spot.

Stick to your brand’s identity — logo, color scheme, and tone should be consistent for maximum brand recognition.

Taxi Boards vs. Billboards and Street Boards (Stroboards)

Mobility: Unlike static billboards and stroboards, taxi boards move across the city, providing broader exposure.

Cost: Taxi boards are generally more budget-friendly than large-scale billboards.

Flexibility: With taxi ads, you can cover specific zones or even change routes if needed — a feature fixed boards don’t offer.

Engagement: Taxi boards often feel more integrated into daily life, making them less intrusive and more relatable to urban audiences.

Feature	Taxi Board	Billboard	Straboard
Ad Mobility	✅ Yes	❌ No	❌ No
Local Targeting	✅ High	✅ Moderate	✅ High
Overall Cost	💰 Lower	💰 Higher	💰 Moderate
Visibility in Traffic	✅ Yes	✅ Yes	✅ Yes

Taxi Board Advertising in Iran and Worldwide

In Iran, especially in cities like Tehran, Isfahan, Shiraz, Mashhad, and Tabriz, taxi board advertising is one of the most common forms of urban advertising. In advanced countries such as the USA, the UK, and Japan, more sophisticated technologies like digital taxi boards with artificial intelligence are also being used.

If you are looking for cost-effective, high-impact outdoor advertising that is highly visible throughout the city, taxi board advertising is one of the best options. This method not only increases your brand’s visibility but also leaves a lasting impression on the audience’s mind.

Our suggestion: For free consultation on running taxi board advertising campaigns, contact our experts. We will help you achieve the highest returns with the lowest costs.

Who is taxi board advertising suitable for?

Local businesses and chain stores

Startup brands seeking rapid introduction

Large companies looking to complement their outdoor advertising strategy

Mobile taxi advertising is one of the most effective forms of outdoor advertising, offering the highest return for brands with a reasonable budget. If you want your brand to be seen on the city streets and capture the audience’s attention, taxi advertising can be one of your best choices.

If you’re looking to run a mobile advertising campaign or want expert consultation, contact the Tamaddon Honar Advertising Agency team now. We will provide the right solution tailored to your brand.